At Was Here Consulting, we specialize in helping businesses create effective lead generation strategies and leverage third-party media and advertising to capture and nurture prospects at every stage of the funnel. From awareness to conversion, we optimize the entire process, integrating advanced tools and automation to streamline your customer journey.

Lead Generation Strategy

• Design and implement targeted lead generation campaigns tailored to your industry, audience, and goals.
• Utilize a mix of inbound and outbound tactics, including content marketing, paid ads, email outreach, and social media engagement.

Third-Party Media & Advertising

• Identify and collaborate with third-party platforms, influencers, and publications to expand your reach.
• Develop data-driven advertising strategies across Google Ads, Facebook, LinkedIn, and other media channels to maximize ROI.
• Craft engaging ad creatives and messaging that resonate with your audience.

Optimizing the Funnel

• Assess and refine each stage of the sales funnel (awareness, consideration, decision) to improve conversion rates.
• Implement retargeting campaigns to re-engage prospects who don’t convert initially.
• Align marketing and sales efforts to ensure a seamless transition from lead to customer.

CRM Integration & Automation

• Assist in selecting, setting up, or optimizing your Customer Relationship Management (CRM) platform to manage leads and track progress effectively.
• Design automated workflows to nurture leads through the customer journey, delivering personalized content at the right time.
• Streamline processes such as lead scoring, segmentation, and follow-ups to reduce manual work and improve efficiency.

Customer Journey Mapping

• Develop detailed maps of your customer journey to identify pain points and opportunities for engagement.
• Use insights to create tailored touchpoints that guide prospects smoothly through the funnel.
• Enhance customer satisfaction and retention by optimizing the post-purchase experience.

Performance Analysis & Continuous Improvement

• Monitor key metrics such as click-through rates, conversion rates, and ROI.
• Use analytics to refine campaigns, ensuring consistent growth and better results over time.